Newsletter Issue #9 Is your business invisible online? Hi Reader, Did you know that over 90% of customers start their search for local services online? But here’s the problem: if your web presence isn’t optimized then your business might not even show up. Things like: Your website Your search engine presence Social media presence And online reviews all play a role—but they need to work together seamlessly to make your business visible and trustworthy and at its full potential. In this blog...
3 months ago • 1 min read
Issue #8 MAKE 2025 YOUR YEAR: WHY YOUR WEBSITE IS YOUR GREATEST ASSET Read Time: 3 minutes Hi Reader, As 2025 approaches, having a professional website isn’t just a nice-to-have—it’s essential for local businesses like yours. Even if you already rely on: Social media to connect with customers Word-of-mouth referrals Print materials like flyers or mailers A website takes your marketing to the next level. It works alongside these efforts to build trust, attract new customers, and grow your...
4 months ago • 2 min read
Issue #7 What a Great Website Can Do for Your Business (that social media can’t) Read Time: 3 minutes Hi Reader, Promoting your business online can feel overwhelming, especially with so many options to choose from. For many business owners, social media is a natural starting point. It’s free, familiar, and easy to use—making it a great first step. But while social media is an important piece of the puzzle, it’s not the whole picture. In this newsletter, I’ll share what a great website can do...
5 months ago • 3 min read
Issue #6 RAIN MARKETERS EXPO NEGOCIO 2024 PRESENTATION recap Read Time: 2 minutes Hi Reader, We recently had the opportunity to present at Expo Negocio 2024, and it was an amazing experience to share how AI and automation can help small businesses thrive. We know not everyone could attend, so here’s a quick recap of what you missed: Stevie Fox & Nick Pereyra the co founders of Rain Marketers presenting on AI automation for small businesses during Expo Negocio 2024 We explored how AI and...
5 months ago • 1 min read
Issue #5 4 Simple Tricks to Get More 5-Star Reviews for Your Business! Hi Reader, Getting more 5-star reviews is easier than you might think. With just a few small changes, you can get your happy customers to share their experiences and make your business stand out online. Online reviews are crucial for building trust, building your SEO (search engine optimization), and your online reputation. A strong collection of 5-star reviews can give you the edge you need to beat the competition. Here...
6 months ago • 2 min read
Issue #4 5 Avoidable Digital Marketing Mistakes That Cost You $$$ Hey, Reader After working with dozens of local business owners on their digital marketing, we’ve noticed the same mistakes coming up again and again. It’s totally understandable—these are usually small things that get overlooked while juggling day-to-day operations. When you’re wearing 12 different hats, it’s easy to miss some details. But here’s the thing: If your digital marketing isn’t working for you, it’s working against...
7 months ago • 3 min read
Hi Reader, This week, I want to tackle a common headache for local business owners: DIY website platforms like Wix, Squarespace, and GoDaddy. They’re sold as quick and affordable solutions, but once you’re in deep, you realize they can become a time-sucking, money-draining burden. It’s that moment when you spend hours trying to change a simple layout or update your services, only to end up frustrated because the platform just won’t let you do it the way you need. Sound familiar? If you’ve...
7 months ago • 3 min read
Hi Reader, I’ve got a quick story that might sound familiar—and hopefully, it’s helpful as you think about your own business’s online presence. So, we recently worked with a local company, OFC Tile & Remodel. They’ve been in the remodeling business for over 10 years and are really good at what they do. The kind of company you can trust to get the job done right. But there was one big problem—they were practically invisible online. They had this DIY website that hadn’t been updated in years....
7 months ago • 3 min read
Hi Reader Thanks for joining our Digital Marketing Insider Newsletter! If you made it to our presentation last week at The Latino Business Alliance in Salem, you know we’re all about making digital marketing easy and practical. We shared six free tools to boost your marketing, and today we’re diving deeper into one of them: JotForm. JotForm is a simple, drag-and-drop form builder that helps you handle tasks like collecting customer feedback and managing appointments, all in one place. Here...
7 months ago • 2 min read