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What a Great Website Can Do for Your Business (that social media can’t)
Published 8 months ago • 3 min read
Issue #7
What a Great Website Can Do for Your Business
(that social media can’t)
Read Time: 3 minutes
Hi Reader,
Promoting your business online can feel overwhelming, especially with so many options to choose from.
For many business owners, social media is a natural starting point. It’s free, familiar, and easy to use—making it a great first step.
But while social media is an important piece of the puzzle, it’s not the whole picture.
In this newsletter, I’ll share what a great website can do for your business that social media can’t. You'll know the exact reasons why having a great website can:
Instantly Be More Credible
Be a Long-Term Growth Tool
Give You More Control
Be a Central Marketing Hub
Make You Easier to Find
Here are just a few reasons why a great website is a game-changer for your business:
1. Credibility and Professionalism
A great website is like having a well-designed storefront.
It builds authority and trust, showing potential customers you’re serious about your business.
While a social media profile is important, it doesn’t provide the same level of legitimacy.
Imagine a potential customer Googles your business. Which impression would you rather leave?
A professional website with:
Your services
Testimonials
Clear contact details
Your unique value
Recent work/projects
A New Website the Rain Marketers Built for Commercial Business Furniture in Salem, Oregon
Or just a Facebook page where they must scroll through posts to find what they’re looking for?
In the image above featuring the website we built for Commercial Business Furniture, we made extra sure to build this website to show their:
1)Unique Value Proposition ("150 years in business") 2) Their offerings (seating, furniture, acoustics) 3) Reviews & Testimonials 4) Call to actions ("request an appointment") 5) Easy to find contact info (in the website header & footer)
We worked closely with them to create a site that showcased their expertise while being user-friendly—and it’s made a huge difference in how customers interact with their business online.
2. Long-Term Investment
Social media trends come and go, and platforms change their algorithms all the time. A website, on the other hand, is a long-term asset you own and control.
It grows with your business.
For example:
You can add an online store when you’re ready to sell products.
Include a blog to share expertise and improve your search engine rankings.
Add appointment scheduling or customer portals as your services evolve.
With a website, you’re investing in something that will always adapt to your needs, unlike social media profiles that limit how you showcase your business.
3. Ownership of Your Content and Presence
On social media, you’re playing by someone else’s rules. Algorithms determine who sees your posts, and changes to the platform can disrupt your strategy overnight.
Not to mention, these platforms can ban or remove your account if they deem it necessary.
With a website:
You decide what your audience sees and how they see it.
You own your content, meaning it can’t be taken down or hidden by a third-party platform.
You can structure your pages to highlight your most important services or promotions.
Think of your website as a home you own versus renting space on a platform like Facebook or Instagram.
Ownership gives you stability and control.
4. A Central Hub for All Marketing
Your website brings all your marketing efforts together—social media posts, email campaigns, and ads.
It’s the place where customers can learn more, take action, or make a purchase.
Example:
A customer finds you on Instagram but wants to see your full service offerings—your website provides all the details they need.
Someone clicks on a Google ad but needs to schedule an appointment—your website’s contact form makes it easy.
While social media is great for initial discovery, your website ensures those customers stay engaged and take the next step.
Bonus: Better Search Engine Visibility
Your website can be optimized for Google to help customers find you when they search for services like 'general contractor near me.'
Unlike social media, which connects with your audience, a website converts them into paying customers.
A great website can help you stand out and grow your business. Schedule your free 15-minute consultation, and we’ll help you take the next step toward a stronger online presence.
Subscribe to our weekly digital marketing newsletter for local service businesses and get exclusive insights and actionable strategies delivered straight to your inbox.
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