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Newsletter Issue #10 How to get more customers with long-term marketing Hi Reader, Have you ever tried boosting a Facebook post, mailing out coupons, or setting out yard signs hoping for a quick surge in business? These tactics might bring in a few customers, but the results never last. After the excitement dies down, many small businesses end up right where they started. Here’s the truth - quick tactics will not bring sustainable growth. Long-term marketing steadily brings customers back and...
Issue #8 MAKE 2025 YOUR YEAR: WHY YOUR WEBSITE IS YOUR GREATEST ASSET Read Time: 3 minutes Hi Reader, As 2025 approaches, having a professional website isn’t just a nice-to-have—it’s essential for local businesses like yours. Even if you already rely on: Social media to connect with customers Word-of-mouth referrals Print materials like flyers or mailers A website takes your marketing to the next level. It works alongside these efforts to build trust, attract new customers, and grow your...
Issue #7 What a Great Website Can Do for Your Business (that social media can’t) Read Time: 3 minutes Hi Reader, Promoting your business online can feel overwhelming, especially with so many options to choose from. For many business owners, social media is a natural starting point. It’s free, familiar, and easy to use—making it a great first step. But while social media is an important piece of the puzzle, it’s not the whole picture. In this newsletter, I’ll share what a great website can do...