Newsletter Issue #10

How to get more customers with long-term marketing

Hi Reader,

Have you ever tried boosting a Facebook post, mailing out coupons, or setting out yard signs hoping for a quick surge in business?

These tactics might bring in a few customers, but the results never last.

After the excitement dies down, many small businesses end up right where they started.

Here’s the truth - quick tactics will not bring sustainable growth.

Long-term marketing steadily brings customers back and grows your business without constant chasing.

WHAT GOES INTO A LONG-TERM STRATEGY

A long-term strategy isn’t just about one tactic. It’s about creating a system where all the parts work together to bring steady results over time.

Here’s what’s involved:

• YOUR WEBSITE​
  This is the foundation. It shows what you offer and makes it easy for customers to take action.
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• LOCAL SEO​
  Helps your business appear when people search for services like yours.
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• EMAIL MARKETING​
  Keeps you in touch with your customers and brings them back.
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• REPUTATION MANAGEMENT​
  Positive reviews show that others trust you and build confidence with new customers.
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• SOCIAL MEDIA​
  Helps you stay connected, share updates, and reach new customers.
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• PAID ADS​
  Lets you target the right audience, bring quick traffic to your site, and support your other efforts.

Each of these pieces works together to create a strategy that builds steady, long-term growth.

And these are just the basics—there are many other factors that can strengthen your online presence over the long-term.

PROOF IT WORKS

Our clients have seen incredible success with long-term strategies:

OFC TILE & REMODEL: By building a professional website and improving SEO, they grew their monthly website visits by over 10x and attracted more local leads in just under 12 months.

TINY MOUNTAIN HOUSES: By combining consistent efforts across multiple platforms, they now reach tens of thousands of people every month:

• Their channels collectively bring in over 100,000 combined followers and subscribers from YouTube, Instagram, Facebook, and their email list.
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• Their redesigned website and SEO work grew their monthly website traffic from 2.8k to 5.6k monthly website visitors.

Together, these channels and strategies funnel consistent traffic, generate leads, and creates long-term growth.

READY TO SEE LONG-TERM RESULTS?

Long-term strategies don’t just bring in customers today—they set your business up for future success.

In our latest blog post, learn how these long-term strategies can grow your business in 2025 and beyond.

Best,
Stevie Fox
Co-founder of Rain Marketers
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PS: Need help building a long-term strategy?
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​Get a free 15-minute consultation and leave with clear steps to grow your business online.