Hey, Reader
After working with dozens of local business owners on their digital marketing, we’ve noticed the same mistakes coming up again and again.
It’s totally understandable—these are usually small things that get overlooked while juggling day-to-day operations.
When you’re wearing 12 different hats, it’s easy to miss some details.
But here’s the thing:
If your digital marketing isn’t working for you, it’s working against you.
The good news?
Addressing these gaps can help your business attract more clients, boost your reputation, and grow more predictably.
Let’s dive into 5 common digital marketing mistakes we see—and how to fix them.
1) Keeping a Website That Doesn’t Reflect Your Business’s Current Quality and Reputation
If your site is outdated, potential customers might assume your services are too.
We see this all the time.
A business that does amazing work, but their website looks like it hasn’t been updated since 2010.
That’s a problem. Your website is often the first impression potential clients get of your business.
When it looks outdated, they might not even reach out.
It’s like inviting someone into a messy office—it’s not exactly a great first impression.
Here’s what to do:
- Refresh your website to reflect the quality of your work.
- Include recent testimonials to build credibility and trust.
- Highlight the work you’re proud of with high-quality visuals and a modern design.
2) Relying on Referrals and Outdated Strategies That Don’t Scale
Referrals are fantastic…until they dry up.
If your business relies solely on word-of-mouth, you’re leaving growth up to chance.
Even if you’re delivering top-notch service, referrals alone can’t guarantee a steady stream of business.
You’re essentially building a house on a shaky foundation.
- Develop a strong online presence so you are easy to find.
- Identify the marketing channels where your audience is.
- Make sure your website and content to speak to your audience.
3) Not Keeping Your Target Audience in Mind
This is a common trap.
Creating content that you like instead of what your customers want.
For example, a remodeling company might focus on technical details of high quality materials
But their audience cares more about:
“Will this company deliver high-quality results, on time?”
If your messaging doesn’t speak directly to your customer’s needs, you’re missing the mark.
People want to feel understood before they even reach out.
- Get clear on your ideal client: Identify their top pain points.
- Speak their language: Show you understand what they need.
- Create content that answers their real questions.
4) Running Without a Clear Strategy
“Let’s just try this and see what happens.”
Sound familiar?
Randomly posting on social media or running ads without a solid plan is like throwing spaghetti at the wall and hoping something sticks.
You end up wasting time, money, and energy—without seeing real results.
Here’s how to fix it:
- Start with clear goals: More leads? Higher brand awareness?
- Create a step-by-step plan to achieve each goal.
- Measure and adjust results, double down on your winners.
5) Not Staying Consistent
This one’s big.
Consistency is the secret sauce that separates the pros from the amateurs.
But staying consistent isn’t easy.
Especially when you’re juggling everything else in your business and personal life.
Most owners start off strong but quickly get overwhelmed and drop off.
If that sounds familiar, you’re not alone.
Consistency takes time and effort, but it’s still very possible with the right tools.
Here’s how to fix it:
- Start by writing down everything you do repeatedly related to marketing (posting on social media, sending emails, updating your Google Business Profile).
- Identify the channels that give you the most return and where your audience is most active.
- Create a simple plan around only one marketing channel and build from there.
Example: If most of your leads come from Facebook, focus on mastering just Facebook first before expanding to other platforms.
Leverage tools to save time:
- Use a social media scheduling tool like Buffer to batch and plan out content in advance.
- Platforms like Notion can help you organize and track your marketing calendar and keep everything in one place.
Bottom line: Consistency doesn’t mean posting every day—it means showing up regularly and being intentional.
With the right system, it’s totally doable.
Stuck on any of these? We get it—digital marketing can be overwhelming.
At Rain Marketers, we help local businesses simplify their strategy, attract more clients, and build marketing systems that actually work.
Let’s talk about what’s holding you back.
Click Here To Schedule a Free Consultation.
Let’s find a solution that makes your digital marketing work for you.
Until next time,
Stevie Fox
Co-founder of Rain Marketers
PS: If you want to read our previous newsletters, click here.
